Basics of Work At Home Businesses

Introduction/Overview and Goals

Though it appears first in your business plan, the introduction and overview are written last; these elements offer a summary of the rest of the business plan. Return to the introduction and write it only after you have completed the rest of the business plan. A written listing of your goals should be included in the introduction to your plan. Naturally, one of your goals is to make money. But how much per year? $100,000? $500,000? More? Less? Be specific. What other goals do you have? Most people considering a home business want to make money, but they also might want to

• Have more control over scheduling, particularly family or child commitments (for example, attending a child’s soccer game)

• Do something they enjoy

• Minimize commuting

• Build a business to eventually sell at a profit or pass on to their children Be sure that you are specific about your financial goals, but include your non monetary goals as well.

Outlining the Work From Home Basics

In this section, you will outline the basic information regarding your business. The information you add here will answer these questions:

• What is the business name? Is it a sole proprietorship, partnership, or corporation?

• Where will the business be located? (Presumably, you have answered this, and the answer is in your home.) Is there a post office box?

• Will the business have a web presence? What is the domain name(s)?

• Who is the proprietor(s)? What is it about the proprietor(s) that makes him/her/them the right person(s) to run this business?

• What needs or wants of customers are being met? (Give a brief overview of who you are serving and why.) Read on to learn about answering these questions within your business plan.

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