Finding Professionals to Hone Written Marketing Materials
Finding Professionals to Hone Written Marketing Materials
Here is a list of the most commonly used professions to help you market your business via written documents - and what to look for:
• Graphic designer - This is someone who takes care of how your marketing materials look. He will take the text, logo, and other information you give him, and lay it out in a way that is visually pleasing. You might believe you can do these tasks yourself, but think carefully about this decision. Layout and design is both an art and science, requiring a professional sense of what catches the eye, how much whitespace is needed, and whether the page is balanced to laying out the materials in a way that fits web or print specifications. Some designers will do web materials as well as printed matter, although most who do will limit their activity to technically simple sites (for example, with no e-commerce or linking databases).
• Printer—Yes, this is the person or business who prints your materials from postcards to flyers to brochures to business cards. When selecting a printer, ask for samples of her work and a written estimate of cost and turnaround time. Look for the little details that can make your life easier, too, such as free local delivery and an explanation of why it is best to print a particular document in a certain way. Don’t be afraid to ask about price breaks, either. Most printers can offer substantial per-piece discounts when more of a particular item is printed. So if you’re thinking about printing brochures, for example, ask for an estimate to print both 500 and 1,000 brochures. The price difference might be minimal. Some printers specialize in environmentally friendly inks and paper, but their prices might be substantially higher than traditional printers.
• Writer - These individuals can craft the language you use in your flyers, brochures, and other printed or web materials. They might also help you write speeches or come up with written handouts to give to audiences when you speak. As with the printer and graphic designer, the writer should be able to provide you with a written cost/time estimate and relevant examples. Delivery of the text should be relatively easy, too - be sure that the writer has the software you need, or can easily email text to you in a useable format.
Tags: home based business, home business, home business marketing
November 11th, 2008 at 11:57 pm
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