Understanding Home Based Business Marketing
Slow Frying Fish: Understanding that Marketing Takes Time
Yes, marketing is a special kind of slow frying fish. You have to grab the fish out of the pond today and throw it into the pan, so you will have fish to eat next month, next season, and next year.
Sometimes the toughest part of this process is that, when you are sitting in your office with a quiet phone and clean paper and a blank computer screen, it’s tough to get going. After all, what’s one day spent playing solitaire (or Tomb Raider or Pro Skater 4)? Plenty. This could be the day you were destined to catch a very large fish. That’s why you need to flesh out the Marketing section of your business plan. You’re going to come up with a list of things you can do, and put them both in your business plan and on your calendar. You’re only allowed to move them off your calendar if client work or a bona fide emergency crops up (with bona fide emergencies generally involving police, fire, or hospital personnel). This is something you need to do. And you need to keep doing it for as long as you own your business.
To do list for Marketing Your Work From Home Business:
- Draft or revise your marketing plan.
- Make a list of everyone you know.
- Write your introductory business letter and send it to your list.
Tags: home based business, home business marketing, internet marketing, work from home