Work At Home Business Marketing
Say the word “marketing” to any group of people, and you’ll see reactions akin to eating a sour lemon. People tend to think of marketing as some sleazy, hard sell gimmick or game that lures the unsuspecting into purchasing something they neither want nor need. But that isn’t necessarily marketing (and it certainly isn’t good marketing). Marketing is simply letting everyone know about you and your business in order to attract clients. And because you will be doing the marketing, and representing your home business, your marketing will have your personal imprint. Here’s the most important thing to know: Next to the actual service you offer, marketing is the most important thing to do. If you don’t market, you won’t have to worry about bookkeeping (well, not much, because not much money will be coming in). You won’t have to worry about expanding, organizing your office, or filing. Without marketing, your home business is nothing more than a well-kept secret.
Work From Home Business need list:
- Business plan
- Calendar
- Rolodex, address book, or contact manager (however you keep track of people you know and their contact information)
Understanding Real Home Based Business Marketing
We’re going to start at the end for this home business section. Here’s the maxim you need to remember: You should be marketing full time or as close to full time as possible. Whenever you are not working on a project for a client, you should be marketing. Whenever you have nothing scheduled on your calendar, you should be marketing. When you have a quiet afternoon, you should be marketing. Marketing should take up a full work week until you get your first client. For the first one to three years of your business, you might spend 50% or more of your time marketing. After three years, that might drop to 35%. No matter how busy you are, you should still spend at least 20% of your time marketing. If that sounds like a lot, let’s consider the marketing cycle. Using the preceding definition, (“letting everyone know about you and your work at home business in order to attract clients”), let’s run through the typical marketing cycle in the next post.
Tags: home business, home business marketing, work at home, work from home
November 11th, 2008 at 11:57 pm
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