Marketing You and Your Home Business
Marketing You and Your Business is very important.
One of the more interesting questions I get is the question, “How do you market yourself?” or “How do you market your business?” Perhaps the question itself isn’t as interesting as the implications that go along with it. The person asking the question is awaiting my answer, expecting it to be succinct. He is hoping to find the one silver bullet that will kill the need for any constant marketing efforts, the one-step, easy routine to riches. Usually, he is disappointed. I tell him to think of a dozen ways to market himself, and I have probably tried them (and gotten clients from most). No, Virginia, there is no microwave dinner style solution to marketing. But this is a good thing. Most of the time, you don’t have to pursue a lot of options that just don’t fit your business or your personality. (There’s one big exception here; most marketing requires getting in front of people sooner or later. But just about everything else is negotiable.) first, let’s look at some basic, tried and true marketing ideas that every business can benefit from.
You’ll need list for marketing you and your home business.
- Address book/Rolodex listing of business contacts, associates, friends
- Computer and word processing software
- Business plan
- Calendar
Tags: home business, home business marketing, internet marketing, work at home